Case Study
Rental Property Operator.
How an AI leasing agent answered every enquiry in under a minute, including evenings and weekends.
3 months of operation · Text & voice agent · Anonymised data
Median response time to every lead, including nights and weekends
Of enquiries arrive outside office hours
More signed leases
The challenge
Tenants search for homes after work
The operator runs institutional rental buildings (PRS). Enquiries come in from listing portals, the website and the phone, and two thirds of them arrive in the evening or at weekends, after the office has closed.
Without an agent, these people waited until the next working day for a reply, and many had already booked a viewing somewhere else by then. Every lead the operator paid for on a portal was at risk of going to waste.
The solution
One leasing agent on text and voice, 24/7
Axon AI deployed a leasing agent trained on the operator's buildings, pricing, availability and rental terms.
- Replies instantly, at any hour. Every lead gets an answer within a minute, by SMS, email or phone.
- Qualifies the prospect. Budget, move-in date, unit type and preferences, with pricing and availability answered on the spot.
- Books the viewing. The agent puts the viewing in the leasing team's calendar, so the team only meets qualified prospects.
Integrations
Works inside the team's existing tools
Every lead and the full conversation go straight into the operator's CRM, and viewings land in the leasing team's calendar. The team kept its process and tools unchanged. The agent simply took over the first contact.
Results (first 3 months)
Every lead answered, more leases signed
- Signed leases up 28%.
- 100% of leads got a reply, including those arriving at night and at weekends.
- 74% of prospective tenants engaged in a conversation with the agent, and more of those conversations ended in a viewing every month.
- 1/3 of leads came in by phone, handled by the voice agent outside office hours.
- 7,200+ replies sent by the agent. This work never landed on the team.
Why it matters
Companies that respond to a lead within an hour are nearly 7 times more likely to have a meaningful conversation than those that wait longer (Harvard Business Review, 2011). In rental housing, most leads come in when the office is closed. The agent closes that gap without hiring or overtime, so more viewings get booked while competitors are still closed, and more of them turn into signed leases.